Run It Like A Business with Aubrey Bergauer (S6 E2)

In this episode, host Michael Hernandez speaks with performing arts leadership consultant Aubrey Bergauer about her first book, 'Run It Like a Business,' which provides a guide for arts organizations on how to thrive in a challenging environment. Aubrey discusses the purpose of her book, the writing process, the importance of editing, and the marketing strategies she employed to promote her work. She also shares valuable advice for aspiring authors, emphasizing the need for a strong desire to share one's message and the importance of clarity in writing.
TOPICS

• Introduction to Aubrey Bergauer and Her Book
• The Writing Process and Challenges Faced
• Marketing Strategies for the Book

LINKS
Book: Run It Like A Business
Blog: https://www.aubreybergauer.com/writing

Connect with Aubrey on socials:
YouTube
Instagram
Aubrey's Podcast
Aubrey's blog

Book authoring workshop signup